Privacy Policy for Westwood Exteriors

Last Updated: April 01, 2025

At Westwood Exteriors, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website (westwoodexteriors.ca) or interact with our services. By using our website or providing your information, you consent to the practices described in this policy.

1. Information We Collect

We collect the following types of personal information from our website visitors and customers:

  • Name: To address you properly and personalize our communications.
  • Phone Number: To contact you regarding inquiries, orders, or service updates.
  • Email Address: To send important updates, respond to inquiries, and provide order-related information.
  • Service Preferences: Through our contact or quote forms, we may collect information about the services you’re interested in (e.g., eavestrough, siding).
  • Website Usage Data: We use cookies and similar technologies to collect anonymous data about your interactions with our website (see Section 5 for details).

2. How We Collect Your Information

We collect your information in the following ways:

  • Directly from You: When you fill out forms on our website (e.g., the "Get a Quote" form), contact us via email or phone, or place an order.
  • Automatically: Through cookies, Google Analytics, and other tracking technologies that collect data about your browsing behavior (e.g., pages visited, time spent on the site).
  • Consent: We obtain your consent when you submit a form or continue to use our website after being informed of our cookie usage via a cookie banner (if applicable). You may withdraw your consent at any time by contacting us or adjusting your browser settings (see Section 5).

3. How We Use Your Information

We use your personal information for the following purposes:

  • Responding to Inquiries: To answer your questions and provide information about our services.
  • Order Processing: To process and fulfill orders, including scheduling and confirming appointments.
  • Communication: To send you updates, promotional materials, and newsletters. You can opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us directly.
  • Improving Our Services: To analyze website usage and user behavior through tools like Google Analytics, helping us enhance our website and services.
  • Legal Compliance: To comply with legal obligations, such as responding to lawful requests from authorities.

4. Children’s Privacy

We do not knowingly collect personal information from children under the age of 19 without parental consent, in accordance with Canadian privacy laws. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected], and we will promptly remove that information from our records.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and improve our services. Cookies are small data files stored on your device that help us remember your preferences and understand how you interact with our website.

  • Google Analytics: We use Google Analytics to collect anonymous data about website usage, such as pages visited, time spent on the site, and referral sources. This helps us understand user behavior and improve our services. Google Analytics may use cookies to track your interactions. For more information, please review Google’s Privacy Policy.
  • Cookie Management: You can manage or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of our website. If you’d like to opt out of Google Analytics tracking, you can use the Google Analytics Opt-Out Browser Add-On.

6. Sharing Your Information

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following cases:

  • Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website and delivering our services (e.g., Netlify for form submissions, email marketing platforms). These providers are contractually obligated to protect your information and use it only for the purposes we specify.
  • Legal Requirements: We may disclose your information if required by law, such as to comply with a subpoena, court order, or other legal process.
  • Business Transfers: In the event of a merger, acquisition, or sale of our business, your information may be transferred as part of the transaction, but we will ensure it remains protected under this Privacy Policy.

Non-personally identifiable information (e.g., aggregated website usage data) may be shared with third parties for marketing, advertising, or analytical purposes.

7. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include secure data storage, encryption where appropriate, and restricted access to your information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. For example:

  • Contact form submissions are retained for up to 2 years to follow up on inquiries or orders.
  • Website usage data collected via Google Analytics is retained for up to 26 months, as per Google’s default settings.

Once the retention period expires, your information is securely deleted or anonymized.

9. Your Rights

Under Canadian privacy laws, you have the following rights regarding your personal information:

  • Access: You can request access to the personal information we hold about you.
  • Correction: You can request that we update or correct any inaccurate or incomplete information.
  • Deletion: You can request that we delete your personal information from our records, subject to legal or contractual obligations.
  • Opt-Out: You can opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us directly.

To exercise these rights, please contact us using the information in Section 11.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and the "Last Updated" date at the top will be revised accordingly. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, or if you’d like to exercise your rights, please contact our Privacy Officer:

Westwood Exteriors
Email: [email protected]
Phone: 204-771-5790